Above & Below Contracting
Oct 20 – 26, 2026
Google Ads
Google Ads Performance
Spend
$10.24
Impressions
292
CTR
7.19%
Conversions
6
Cost/Conv
$1.71
Campaign Results
| Campaign | Budget | Impr. | Int. Rate | Calls | Conv. | Cost/Conv | Spend |
|---|---|---|---|---|---|---|---|
| PMAX | General | $1.00/day | 124 | 5.65% | 2 | 3 | $1.18 | $3.55 |
| Search | General | $1.00/day | 168 | 8.33% | 0 | 3 | $2.23 | $6.69 |
| Total | 292 | 7.19% | 2 | 6 | $1.71 | $10.24 |
Keyword Performance
| Keyword | Impr. | Clicks | CTR | Conv. | Avg CPC | Cost |
|---|---|---|---|---|---|---|
| above and below contracting | 102 | 12 | 11.76% | 3 | $0.44 | $5.29 |
| excavation contractor | 49 | 2 | 4.08% | 0 | $0.70 | $1.40 |
| hydro excavation services | 13 | 0 | 0% | 0 | $0.00 | $0.00 |
| excavation companies near me | 3 | 0 | 0% | 0 | $0.00 | $0.00 |
| excavating contractor near me | 1 | 0 | 0% | 0 | $0.00 | $0.00 |
Meta Ads Performance
Spend
$223.56
Impressions
12,845
CTR (All)
3.55%
Applications
22
Cost/App
$10.16
LP Views
141
Campaign Results
| Campaign | Impr. | CTR (All) | LP Views | Apps | Cost/App | Spend |
|---|---|---|---|---|---|---|
| Recruiting | Leads Campaign – Mechanic and Mechanics Helper | 10,038 | 2.95% | 98 | 14 | $12.76 | $178.66 |
| Recruiting | Leads Campaign – Hiring Drivers | 2,807 | 5.70% | 43 | 8 | $5.61 | $44.90 |
| Total | 12,845 | 3.55% | 141 | 22 | $10.16 | $223.56 |
Overall Ad Performance
Combined Impressions: 13,137 • Combined Ad Spend: $233.80
Google Ads Conversions: 6 • Meta Website Applications: 22 • Total Conversions/Applications: 28
Social Media Planner
Applications CRM
Above & Below Plumbing
Oct 20 – 26, 2026
Google Ads
Google Ads Performance
Spend
$671.00
Impressions
3,581
Conversions
13
Cost/Conv
$51.62
Campaign Results
| Campaign | Budget | Impr. | Int. Rate | Calls | Conv. | Cost/Conv | Spend |
|---|---|---|---|---|---|---|---|
| General | PMax | $30.00/day | 676 | 4.88% | 9 | 7 | $47.24 | $330.69 |
| Camera Inspection | PMax | $30.00/day | 840 | 5.24% | 2 | 3 | $43.03 | $129.10 |
| Search | Plumbing Services | $10.00/day | 434 | 3.00% | 3 | 2 | $67.64 | $135.27 |
| Search | Camera Inspection | $5.00/day | 371 | 3.77% | 1 | 1 | $24.21 | $24.21 |
| Water Heater | PMax | $5.00/day | 1,204 | 3.57% | 0 | 0 | – | $25.21 |
| Water Heater | Search | $5.00/day | 56 | 10.71% | 0 | 0 | – | $26.52 |
| Total | 3,581 | 15 | 13 | $51.62 | $671.00 |
Keyword Performance
| Keyword | Impr. | Clicks | CTR | Conv. | Avg CPC | Cost |
|---|---|---|---|---|---|---|
| Need a Plumber Now | 69 | 3 | 4.35% | 1 | $10.92 | $32.75 |
| St Louis Plumbers | 45 | 1 | 2.22% | 0 | $1.22 | $1.22 |
| Plumbing Contractors | 44 | 2 | 4.55% | 0 | $18.09 | $36.18 |
| Water Heater Companies | 38 | 4 | 10.53% | 0 | $4.61 | $18.44 |
| Plumbing Services | 32 | 1 | 3.13% | 0 | $7.00 | $7.00 |
| Plumbing Repair | 32 | 0 | 0% | 0 | – | $0.00 |
| Plumbing Camera Inspection | 27 | 1 | 3.70% | 0 | $6.32 | $6.32 |
Meta Ads Performance
Spend
$320.07
Impressions
29,991
CTR (All)
1.33%
Messenger Calls
8
Cost/Call
$35.51
On-FB Leads
0
Campaign Results
| Campaign | Budget | Impr. | CTR (All) | Calls | Leads | Cost/Call | Spend |
|---|---|---|---|---|---|---|---|
| Call Campaign | $40.00/day | 29,092 | 0.75% | 8 | 0 | $35.51 | $284.07 |
| Leads Campaign | General | $5.00/day | 899 | 1.33% | 0 | 0 | – | $36.00 |
| Total | 29,991 | 1.33% | 8 | 0 | $35.51 | $320.07 |
November Meta Ad Creatives
November Email
Thanksgiving SMS Message
Social Media Planner
AB SignWorks
Oct 20 – 26, 2026
Google Ads
LinkedIn Ads
Google Ads Performance
Spend
$43.09
Impressions
839
CTR
3.69%
Conversions
1.5
Cost/Conv
$28.73
Campaign Results
| Campaign | Budget | Impr. | Int. Rate | Conv. | Cost/Conv | Spend |
|---|---|---|---|---|---|---|
| General | Search | AB SignWorks | $5.00/day | 278 | 4.68% | 1.5 | $23.42 | $35.14 |
| PMax | Promo | AB SignWorks | $5.00/day | 561 | 3.21% | 0 | – | $7.96 |
| General | Search (Paused) | $5.00/day | 0 | 0% | 0 | – | $0.00 |
| Total | 839 | 3.69% | 1.5 | $28.73 | $43.09 |
Conversion Types
Submit Lead Form: 1.5 • Request Quote: 0
Keyword data unavailable due to a Data Studio connection error.
Meta Ads Performance
Spend
$108.27
Impressions
4,250
CTR (All)
2.52%
On-FB Leads
7
Cost/Lead
$15.47
LP Views
50
Campaign Results
| Campaign | Impr. | CTR (All) | LP Views | On-FB Leads | Cost/Lead | Spend |
|---|---|---|---|---|---|---|
| Traffic | Campaign - Copy | 2,349 | 2.13% | 47 | 0 | N/A | $14.43 |
| Leads | Campaign | 1,026 | 2.73% | 2 | 3 | $19.34 | $58.01 |
| Leads | Campaign - Holiday Content | 875 | 3.31% | 1 | 4 | $8.96 | $35.83 |
| Total | 4,250 | 2.52% | 50 | 7 | $15.47 | $108.27 |
Top Performing Creatives
| Creative | Impr. | Link Clicks | CTR (All) | On-FB Leads | Cost/Lead | Spend |
|---|---|---|---|---|---|---|
| Ad 1 – Custom Banner Creative | 551 | 11 | 3.81% | 4 | $5.44 | $21.74 |
| Ad 2 – Custom Sign Creative | 659 | 13 | 3.19% | 3 | $11.96 | $35.87 |
| Ad 3 – Custom Signs Creative | 364 | 13 | 3.85% | 0 | N/A | $2.62 |
LinkedIn Ads Performance
Spend
$69.70
Impressions
14,293
CTR
1.71%
LP Clicks
245
Conversions
1
Avg CPC
$0.28
Campaign: Website Visits – Signs, Banners, Apparel, Promo Products
| Ad | Impr. | CTR | LP Clicks | Conv. | Spend |
|---|---|---|---|---|---|
| Ad 1 – Ad Set - Signs | 3,500 | 1.57% | 55 | 1 | $15.77 |
| Ad 2 – Ad Set - Signs | 3,483 | 1.78% | 62 | 0 | $19.02 |
| Ad 3 – Ad Set - Signs | 2,862 | 1.78% | 51 | 0 | $12.97 |
| Ad 4 – Ad Set - Signs | 2,320 | 1.85% | 43 | 0 | $11.68 |
| Total | 14,293 | 1.71% | 245 | 1 | $69.70 |
AB SignWorks November Email
AB SignWorks Social Planner
AB Traffic Solutions November Email
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AB Traffic Solutions FAQ Email
AB Traffic Solutions Social Planner
AB Traffic Solutions
Oct 20 – 26, 2026
Google Ads
LinkedIn Ads
Google Ads Performance
Spend
$21.90
Impressions
944
CTR
1.48%
Conversions
1
Cost/Conv
$21.90
Campaign Results
| Campaign | Budget | Impr. | Int. Rate | Calls | Conv. | Cost/Conv | Spend |
|---|---|---|---|---|---|---|---|
| Search | Traffic Control Equipment | $3.50/day | 183 | 1.09% | 1 | 1 | $4.26 | $4.26 |
| Search | Arrow Boards | $2.00/day | 45 | 8.89% | 0 | 0 | – | $14.30 |
| PMax | Traffic Control Equipment | $2.50/day | 716 | 1.12% | 0 | 0 | – | $3.33 |
| Search | Traffic Safety Equipment (Paused) | $2.50/day | 0 | 0% | 0 | 0 | – | $0.00 |
| Search | Construction & Equipment (Paused) | $5.00/day | 0 | 0% | 0 | 0 | – | $0.00 |
| Total | 944 | 1.48% | 1 | 1 | $21.90 | $21.90 |
Conversion Types
Phone Call Lead: 1
Keyword Performance
| Keyword | Impr. | Clicks | CTR | Conv. | Avg CPC | Cost |
|---|---|---|---|---|---|---|
| message board rentals near me | 19 | 0 | 0% | 0 | $0.00 | $0.00 |
| custom road signs | 12 | 3 | 25% | 0 | $3.78 | $11.34 |
| portable changeable message sign | 6 | 0 | 0% | 0 | $0.00 | $0.00 |
| traffic sign rental | 6 | 1 | 16.67% | 0 | $0.87 | $0.87 |
| buy arrow board | 4 | 1 | 25% | 0 | $2.96 | $2.96 |
| traffic control rental | 4 | 1 | 25% | 1 | $3.39 | $3.39 |
| arrow board for sale | 2 | 0 | 0% | 0 | $0.00 | $0.00 |
Meta Ads Performance
Spend
$98.68
Impressions
6,164
CTR (All)
1.77%
On-FB Leads
0
LP Views
19
Campaign Results
| Campaign | Impr. | CTR (All) | LP Views | On-FB Leads | Spend |
|---|---|---|---|---|---|
| Buy & Rent | Traffic Campaign | 1,084 | 3.32% | 18 | 0 | $7.08 |
| Buy & Rent | Call Campaign | 3,896 | 1.59% | 1 | 0 | $69.79 |
| Buy & Rent | Lead Campaign | 1,184 | 0.93% | 0 | 0 | $21.81 |
| Total | 6,164 | 1.77% | 19 | 0 | $98.68 |
Top Performing Creatives
| Creative | Impr. | Link Clicks | CTR (All) | On-FB Leads | Spend |
|---|---|---|---|---|---|
| Ad 1 – Traffic Equipment Creative | 392 | 6 | 2.04% | 0 | $5.37 |
| Ad 2 – Clear Signs Creative | 422 | 5 | 1.18% | 0 | $3.86 |
| Ad 3 – Traffic Equipment Creative | 200 | 4 | 2.00% | 0 | $2.98 |
LinkedIn Ads Performance
Spend
$69.61
Impressions
956
CTR
1.15%
Clicks
11
Conversions
0
Campaign Results
| Ad | Impr. | CTR | Eng. Rate | LP Clicks | Conv. | Spend |
|---|---|---|---|---|---|---|
| Buy/Rent Equipment – Ad 1 | 825 | 1.21% | 2.30% | 10 | 0 | $61.76 |
| Buy/Rent Equipment – Ad 2 | 131 | 0.76% | 1.53% | 1 | 0 | $7.85 |
| Total | 956 | 1.15% | 11 | 0 | $69.61 |
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